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Domain is in one or more public RBLs: The Domain is listed in one or more public Real-time Blackhole Lists.Work with the RBL to get your IP de-listed. IP is in one or more public RBLs: The IP is listed in one or more public Real-time Blackhole Lists (RBLs).
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Sending domain has a low reputation: The Domain reputation of the sending domain is very low.Sending IP has a low reputation: The IP reputation of the sending IP is very low.DMARC policy of the sender domain: The sender domain has set up a DMARC rejection policy.Bad or unsupported attachment: Traffic contains attachments not supported by Gmail.Email content is possibly spammy: The traffic is suspected to be spammy specifically because of the content.Suspected spam: The traffic is suspected to be spam by our systems.Rate limit exceeded: The Domain or IP is sending traffic at a suspiciously high rate and temporary rate limits have been put in place.Under the graph, you can view a list of reasons an email failed. This graph monitors what percentage of your total emails were rejected or temporarily failed as compared to all authenticated traffic. Tip: Keep in mind that spam filtering is based on thousands of signals and domain reputation is just one of them. Mail coming from this entity will almost always be rejected at SMTP or marked as spam. Bad: A history of sending an enormously high volume of spam.Domain reputationĪ higher domain reputation means emails from your sending domain (SPF and DKIM) are less likely to get filtered to a recipient’s spam folder or inbox. Tip: Keep in mind that spam filtering is based on thousands of signals, and IP reputation is just one of them. Mail will rarely be marked by the spam filter. High: Has a good track record of a very low spam rate, and complies with Gmail's sender guidelines.Most of the email from this entity will have a fair deliverability rate, except when there’s a notable increase in spam levels. Medium/Fair: Known to send good mail, but has occasionally sent a low volume of spam.Low: Known to send a considerable volume of spam regularly, and mail from this sender will likely be marked as spam.Mail coming from this entity will almost always be rejected at connection time or marked as spam. Bad: A history of sending a high volume of spam.The definitions of spam below includes mail detected as spam by Gmail’s Spam filter, and mail reported by users as Spam. Be sure to only send emails to users who want your emails. To reduce negative user feedback, you should regularly check your sending list. For example, if you send a lot of emails, and users mark them as spam, your IP reputation number will go down. A higher IP reputation means emails sent from this IP are more likely to go to a recipient’s inbox instead of their spam folder.